SKY ADSMART
New to TV advertising?
With Sky AdSmart, TV advertising becomes available to all. Stanley Road are delighted to be working in partnership with Sky AdSmart to offer this revolutionary approach which levels the playing field, so businesses of all shapes and sizes can benefit from the advertising impact of TV.
Sky AdSmart allows different adverts to be broadcast to different households watching the same programme. This mean brands and businesses can now advertise on national channels, but to relevant audiences at a fraction of the cost.
There are thousands of combinations to choose from when selecting profile attributes of the audience that sees your ad. Households can be selected based on factors such as age, location, lifestyle or even the type of pet they have! The data is derived from a combination of Sky’s own customer data and information from consumer profiler experts such as Experian.
By enabling advertisers to cherry-pick their audiences, the power of TV can now be used to greater effect by existing advertisers, whilst for the first time becoming accessible for the first time to niche brands, small & medium sized businesses and location specific advertisers who can now speak directly to their audience.
Stanley Road work closely with you to really understand your business and what you have to offer which helps us to collectively create a campaign package and produce a professional TV advert that truly represents your business or brand and really appeals to your audience.
For more information on Sky AdSmart and how it can work for you, get in touch with us to discuss your new TV advertising campaign.
